Soulja Boy Net Worth – Career Earnings and Life Bio

Soulja Boy, born DeAndre Cortez Way, is a successful rapper, record producer, and entrepreneur. He is best known for his hit single “Crank That,” which rose to the top of the charts in 2007. With a career spanning over a decade, Soulja Boy has amassed a significant net worth through his achievements in the music industry, business ventures, and investments.

Throughout his career, Soulja Boy has earned millions of dollars in income from his music, endorsements, and other business endeavors. His success has allowed him to invest in various assets and properties, contributing to his overall wealth.

Key Takeaways

  • Soulja Boy has a significant net worth from his music career, business ventures, and investments.
  • His hit single “Crank That” propelled him to commercial success and recognition.
  • Soulja Boy’s income comes from his music, endorsements, and entrepreneurial pursuits.
  • He has invested in various assets and real estate, contributing to his overall wealth.

Soulja Boy’s Early Life and Career Beginnings

DeAndre Cortez Way, known by his stage name Soulja Boy, was born on July 28, 1990, in Chicago, Illinois. He moved to Atlanta, Georgia, with his family at a young age and began exploring his interest in music in his early teenage years.

Soulja Boy’s career began on the internet, where he used various social media platforms and music-sharing websites to promote and distribute his music. His breakthrough moment came in 2007 when he uploaded his hit single “Crank That” to the website SoundClick. The song quickly went viral, and Soulja Boy’s career took off from there.

As a result of the success of “Crank That,” Soulja Boy was signed to Interscope Records in 2007. He released his debut album, “,” that same year, which featured the hit single and several other popular songs.

Soulja Boy’s Early Achievements

Before his breakthrough with “Crank That,” Soulja Boy was already making waves on the internet. His songs “I Got Me Some Bapes” and “Soulja Boy Tell ‘Em” gained significant attention on MySpace, where he had a large following.

In addition to his music career, Soulja Boy also had early success in the world of video games. He developed and released two mobile games, “Soulja Boy Tell ‘Em” and “Zan With That Lean,” in 2008 and 2009, respectively.

Soulja Boy’s early achievements paved the way for his eventual success in the music industry. He established himself as a talented artist and savvy marketer, using the internet to promote his music and build his fanbase.

Soulja Boy Career Achievements

“A lot of people say they’re pioneers, but there’s nobody that’s really done it like I did it.” – Soulja Boy

Soulja Boy’s early success also demonstrated his entrepreneurial spirit and willingness to take risks. He wasn’t afraid to try new things and explore different avenues to achieve success, a mindset that has served him well throughout his career.

Soulja Boy’s Breakthrough with “Crank That”

After releasing his debut album “Unsigned and Still Major: Da Album Before da Album” in 2007, Soulja Boy gained popularity on the internet with his song “Crank That.”

The song was released as a single in 2007 and became an instant hit, reaching number one on the US Billboard Hot 100 chart in September of that year. It also topped the charts in several other countries, including the UK and Australia.

“Crank That” was a unique blend of rap, hip hop, and electronic music. Its catchy chorus and dance moves made it an instant sensation, and it quickly became a viral hit on social media sites like MySpace and YouTube.

Soulja Boy performing 'Crank That'

Soulja Boy’s success with “Crank That” was a breakthrough moment in his career. The song not only brought him commercial success but also earned him critical recognition, including a nomination for a Grammy Award for Best Rap Song.

Moreover, “Crank That” paved the way for Soulja Boy’s subsequent success. He followed it up with several other hit songs, including “Kiss Me Thru the Phone” and “Turn My Swag On.”

Today, “Crank That” remains a cult classic and a testament to Soulja Boy’s early career achievements. It is a song that continues to inspire and influence a new generation of artists.

Soulja Boy’s Music Career and Record Label

Following the success of “Crank That,” Soulja Boy continued to release music and establish himself as a prominent figure in the rap industry. He released several successful singles such as “Turn My Swag On” and “Kiss Me Thru the Phone.” In 2009, he released his second album “iSouljaBoyTellem,” which charted at number 43 on the US Billboard 200.

In 2010, Soulja Boy launched his own record label, SODMG (Stacks On Deck Money Gang), under which he released his third album “The DeAndre Way” in 2010. The album received mixed reviews from critics but managed to peak at number 90 on the Billboard 200 chart. Under his label, he also signed several artists including JBar and Arab.

Soulja Boy’s music career has been marked with controversy, including accusations of plagiarism and feuds with other artists. However, his undeniable impact on the rap industry cannot be ignored. He has helped to pave the way for other internet-savvy artists to gain mainstream success and has remained a relevant figure in the industry for over a decade.

The DeAndre Way Album Sales

Album Title Release Date Peak Chart Position US Sales Certification
The DeAndre Way November 30, 2010 90 296,000 Gold

Soulja Boy net worth

Soulja Boy’s music career has seen its ups and downs, but his impact on the rap industry cannot be overstated. He remains a prominent figure and has continued to release music and collaborate with other artists. In the next section, we will explore Soulja Boy’s business ventures and investments outside of the music industry.

Soulja Boy’s Business Ventures and Investments

While Soulja Boy is primarily known for his success in the music industry, he has also made a name for himself as an entrepreneur and investor. His ventures outside of music have contributed significantly to his overall net worth.

One such venture is his clothing line, S.O.D. Clothing, which he launched in 2008. The brand offers streetwear and urban clothing for men and women, and has been worn by celebrities such as Chris Brown and Lil Wayne. In addition to his own clothing line, Soulja Boy has also collaborated with other brands such as Yums Footwear and

Soulja Boy's Investments

Another area of investment for Soulja Boy is in the tech industry. He has launched several products, including his own line of SouljaWatch smartwatches and SouljaPhone smartphones. While these products were met with some controversy and legal issues, they still represent Soulja Boy’s willingness to take risks and invest in emerging markets.

With his various business ventures and investments, Soulja Boy has achieved considerable financial success outside of the music industry. His net worth is estimated to be around $30 million, with a significant portion coming from his entrepreneurial endeavors.

Soulja Boy’s Endorsements and Brand Partnerships

In addition to his successful music career and business ventures, Soulja Boy has also generated substantial income through his endorsements and brand partnerships. Throughout his career, he has collaborated with major brands such as Yums, BLVD Supply, and World Poker Fund Holdings, among others.

One of his most notable partnerships was with the video game company, Atari. In 2021, Soulja Boy released his own version of their classic gaming console, the Atari 2600, which quickly sold out. His tech company, SouljaTech, also sells a variety of other electronic products, further contributing to his financial success.

According to reports, Soulja Boy’s endorsement deals alone have earned him millions of dollars, solidifying his status as a savvy businessman and adding to his impressive net worth.

Soulja Boy's Endorsements and Brand Partnerships

“I’m always looking for new opportunities and partnerships that align with my brand and image,” Soulja Boy stated in a recent interview. “I’m grateful for the success I’ve had thus far and will continue to work hard and pursue new ventures.”

Soulja Boy’s Real Estate and Assets

Aside from his successful music career, Soulja Boy has also amassed a significant amount of wealth through his real estate holdings and valuable assets. His net worth is estimated to be around $30 million, largely due to his business ventures and investments, as well as his success in the music industry.

Soulja Boy’s impressive real estate portfolio includes multiple luxury properties across the United States, including a Hollywood Hills mansion worth $3.2 million and a sprawling Atlanta home worth $6 million. He also owns a $2.5 million penthouse in downtown Los Angeles, making him one of the most prominent young real estate investors in the country.

When it comes to assets, Soulja Boy is known for his impressive collection of luxury cars. He has owned several high-end vehicles over the years, including a $400,000 Bentley Mulsanne, a Lamborghini Murcielago worth $300,000, and a Rolls-Royce Ghost worth $250,000.

In addition to his real estate and car collections, Soulja Boy has also made significant investments in technology products, including his very own gaming console, the “SouljaGame,” and a line of smartwatches. These investments have contributed greatly to his overall wealth and financial success.

Soulja Boy's assets and wealth

Soulja Boy’s Philanthropy and Charitable Work

Beyond his music career and business ventures, Soulja Boy has also made significant contributions to philanthropic causes. He has used his platform and resources to give back to his community and make a positive impact in the lives of others.

One of Soulja Boy’s notable charitable initiatives was his “Soulja Boy Tellem Foundation,” which aimed to support underprivileged youth through education, arts, and technology. Through this foundation, Soulja Boy has donated computers to schools and provided scholarships to students in need.

Additionally, Soulja Boy has participated in various charity events and fundraisers. In 2019, he helped raise funds for cancer research by performing at the “Cancer Gets Lost” charity concert in Los Angeles. He has also supported organizations such as St. Jude Children’s Research Hospital and the Children’s Miracle Network Hospitals.

Soulja Boy’s philanthropic efforts demonstrate his dedication to making a positive impact beyond his own success. His achievements in the music industry and business world have allowed him to give back to his community and create a lasting legacy that extends far beyond his own success.

Soulja Boy Philanthropy and Charitable Work

Soulja Boy’s Legacy and Impact

Soulja Boy’s impact on the music industry is undeniable. He is credited with ushering in the era of internet-driven music and changing the way artists promote their music. His dance craze, “Crank That,” became a cultural phenomenon and helped to cement his place in music history.

But beyond his commercial success, Soulja Boy has also made significant contributions to the hip-hop genre. He has been praised for his innovative production style and his ability to infuse different elements into his music, from electronic beats to southern trap rhythms.

His career has inspired a new generation of artists to take control of their own music and brand. He was one of the first artists to capitalize on social media to build his fan base and promote his music. Today, his influence can be seen in the way that many young artists use social media to connect with fans and market themselves.

Soulja Boy’s Achievements

Soulja Boy’s achievements in the music industry include multiple platinum-certified singles, albums, and collaborations. In addition to “Crank That,” his other notable hits include “Kiss Me Thru the Phone,” “Turn My Swag On,” and “Pretty Boy Swag.”

He has also received nominations for several awards, including the Grammy Awards, BET Awards, and MTV Video Music Awards. In 2019, he was named to Forbes’ 30 Under 30 list in the music category.

Soulja Boy performing on stage

Beyond his music career, Soulja Boy has also made a name for himself in the world of business and entrepreneurship. He has launched successful fashion and tech ventures, including his clothing line, S.O.D clothing, and his SouljaWatch smartwatches. His net worth is estimated at $30 million, making him one of the wealthiest artists in hip-hop.

In addition to his financial success, Soulja Boy has also made philanthropic contributions to various charities and organizations, including St. Jude Children’s Research Hospital and the Hurricane Harvey Relief Fund.

Soulja Boy’s legacy continues to influence the music industry and inspire artists around the world. His innovative spirit and dedication to his craft have earned him a place in music history, and his impact will be felt for generations to come.


Overall, Soulja Boy’s net worth is a testament to his hard work and dedication to his craft. From humble beginnings as a young rapper, he has worked tirelessly to establish himself as a well-known name in the music industry and beyond. His entrepreneurial pursuits and investments have further contributed to his financial success, solidifying his position as a multi-faceted businessman.

With a net worth estimated to be in the millions, Soulja Boy is a true success story. His impact on the music industry and popular culture can still be felt today, and his legacy is sure to endure for years to come. As he continues to pursue new ventures and investments, it will be interesting to see how his net worth evolves over time.

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