Rumble Beats Q1 Expectations with $23.7M Revenue

Video-sharing platform Rumble Inc. (NASDAQ: RUM) surpassed analyst expectations in its first-quarter earnings report released Wednesday, posting revenue of $23.7 million that exceeded FactSet estimates of $22.8 million. The company also reported a narrower-than-expected loss of $0.01 per share, significantly outperforming the consensus forecast of a $0.10 per share loss and showing marked improvement from the $0.21 per share loss recorded in the same period last year.

The strong quarterly performance represents a 34% year-over-year revenue increase for the alternative video platform, which has positioned itself as a champion for content creator rights and free expression since its founding in 2013, according to MarketScreener.

Subscription Revenue Drives Growth

In his remarks accompanying the earnings release, Rumble’s Chairman and CEO Chris Pavlovski attributed the revenue surge to increasing subscription revenue and enhanced monetization across the company’s video and advertising platforms. The subscription component has become an increasingly important revenue driver for Rumble as it seeks to diversify its income streams beyond traditional advertising.

“Rumble reported strong first-quarter 2025 results, highlighted by 34% year-over-year revenue growth to $23.7 million, driven by increased subscription revenue and monetization across our video and advertising platforms,” Pavlovski stated, as reported by Yahoo Finance.

The subscription model, which includes Rumble Premium offerings, provides the company with a more predictable revenue stream compared to advertising, which can fluctuate based on seasonal and political factors. Analysts note that building this recurring revenue base is crucial for the company’s long-term financial stability.

Major Brand Partnerships Expand Advertiser Base

A significant development highlighted in the earnings report was Rumble’s success in securing partnerships with several major consumer brands. The company has historically faced challenges in attracting mainstream advertisers, but the first quarter of 2025 showed notable progress in this area.

“Key partnerships with major brands like Netflix, Crypto.com, and Chevron marked early wins for Rumble advertising,” Pavlovski noted during the earnings call. These relationships represent important validation for Rumble’s advertising platform and potential for expanded commercial relationships with major brands.

Industry analysts suggest these partnerships could help address investor concerns about Rumble’s ability to monetize its audience effectively outside of politically-focused advertising, which tends to fluctuate based on election cycles.

Government and Sports Clients Boost Cloud Business

Beyond its core video platform, Rumble has been working to expand its cloud services business as a potential growth engine. The company reported significant progress in this area during the first quarter, with notable new client acquisitions in both government and sports sectors.

“Progress in the Rumble Cloud business included new government and sports vertical clients, such as El Salvador and the Tampa Bay Buccaneers,” Pavlovski highlighted, as noted by Investing.com.

The El Salvador contract is particularly noteworthy as it represents Rumble’s entry into government cloud services, a sector traditionally dominated by major players like Amazon Web Services, Microsoft Azure, and Google Cloud. The Tampa Bay Buccaneers partnership similarly demonstrates the platform’s appeal to major sports organizations with significant content distribution needs.

User Metrics Show Resilience Post-Election

Rumble reported 59 million monthly active users (MAUs) for the quarter, a figure the company emphasized reflects improved user retention following the U.S. election cycle. Political events historically drive significant user growth for alternative media platforms, but retaining those users after election seasons has been challenging for many companies in the space.

“MAUs of 59 million reflect improved user retention and continued product momentum following the U.S. election cycle,” Pavlovski stated in the earnings release. The company did not provide detailed year-over-year comparisons of user metrics, but executives expressed satisfaction with retention trends during the post-election period.

During the earnings call, Rumble’s Chief Product Officer Alexandra Martinez elaborated on the user retention strategies that have proven effective: “We’ve significantly expanded our content offerings beyond politics and news into entertainment, sports, and lifestyle categories, which has helped maintain engagement during what would typically be a post-election lull.”

Financial Outlook and Rumble Wallet Development

Looking ahead, Rumble highlighted several initiatives expected to drive future growth, including the development of the Rumble Wallet, which the company plans to release later this year to support international expansion. This digital wallet functionality could open new monetization avenues and facilitate global adoption of the platform.

“With our balance sheet fortified, significant tailwinds supporting our business, and Tether now closed, we have entered a new era for Rumble,” Pavlovski concluded, referencing the company’s strategic partnership with Tether, which included a substantial $775 million investment announced earlier this year.

Despite the positive quarterly results, Rumble continues to operate at a significant loss, reporting negative adjusted EBITDA of $22.71 million for the quarter, though this represents an improving trend from previous periods. The company did not provide specific guidance for upcoming quarters but expressed confidence in its growth trajectory and path toward profitability.