Rumble Adds $17.1 Million in Bitcoin to Treasury, Joins Growing List of Corporate Holders

ByAva Sinclair

Video-sharing platform Rumble (NASDAQ: RUM) has announced the purchase of approximately 188 Bitcoin, valued at around $17.1 million, as part of its previously disclosed Bitcoin treasury strategy. The acquisition, made at an average price of approximately $91,000 per Bitcoin, represents a significant step in the company’s plan to allocate up to $20 million into the cryptocurrency.

“We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry,” said Rumble Chairman and CEO Chris Pavlovski in a statement reported by Bitcoin Magazine.

With this purchase, the Toronto-headquartered video hosting and cloud platform joins a growing list of corporations adding Bitcoin to their balance sheets. According to the Bitcoin Treasuries tracker, Rumble now ranks as the 40th largest corporate holder of Bitcoin, with its holdings equal to 0.60% of its net market capitalization, as reported by TradingView.

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Strategic Investment Despite Market Prices

The purchase comes at a time when Bitcoin is trading below Rumble’s acquisition price. As of press time, Bitcoin was changing hands at approximately $81,633, suggesting that Rumble may be temporarily underwater on its investment with a potential paper loss of around $1.77 million or 10.33%.

However, the company appears to be taking a long-term view of its Bitcoin strategy. “These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” Pavlovski stated. “As a leading video and cloud services platform for the crypto community, we are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA.”

The announcement has had a positive effect on Rumble’s stock, with RUM shares rising 2.7% in 24 hours on Nasdaq’s premarket following the disclosure. This suggests that investors view the company’s crypto strategy favorably despite the premium paid for the Bitcoin.

Part of a Broader Crypto Strategy

Rumble’s Bitcoin purchase follows a significant $775 million investment the company received from Tether, the issuer of the world’s largest stablecoin USDT, in December 2024. The first batch of that investment included a $250 million cash transfer, meaning Rumble has allocated approximately 7% of these initial funds to Bitcoin.

The move aligns with Rumble’s previously disclosed corporate treasury diversification strategy, which was approved by its Board of Directors. The strategy aims to leverage Bitcoin as a strategic asset to accelerate the company’s expansion into digital assets while strengthening its financial position.

“We believe that the world is still in the early stages of the adoption of Bitcoin, which has recently accelerated with the election of a crypto-friendly U.S. presidential administration and increased institutional adoption,” Pavlovski explained. This sentiment reflects growing corporate interest in cryptocurrency investments following the Trump administration’s embracing of digital assets.

Growing Trend of Corporate Bitcoin Holdings

Rumble’s purchase is part of a broader trend of companies adding Bitcoin to their treasuries. According to tracking data, publicly listed companies now hold over 657,000 Bitcoins worth approximately $53 billion, representing about 3.13% of the entire Bitcoin supply.

This growing corporate adoption comes as more companies seek alternatives to traditional cash reserves in an environment of uncertainty about inflation and monetary policy. While Rumble’s $17.1 million investment is relatively modest compared to industry leaders like MicroStrategy, it represents a significant commitment for a company of Rumble’s size.

The decision to allocate a portion of treasury assets to Bitcoin also positions Rumble more firmly within the cryptocurrency ecosystem, potentially appealing to its user base that includes many crypto enthusiasts. The platform has been working to establish itself as a leading video and cloud services provider for the crypto community.

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Flexible Approach to Future Purchases

Looking ahead, Rumble has indicated that its Bitcoin strategy will remain adaptive. The company noted that the timing and value of any future Bitcoin acquisitions will depend on various factors, including general market conditions, Bitcoin’s trading price, and Rumble’s anticipated cash needs.

“Our strategy will remain flexible and may be modified, suspended, or discontinued at any time based on the company’s discretion,” the company stated. This approach allows Rumble to continue building its Bitcoin position while maintaining financial flexibility.

The video-sharing platform, which positions itself as an alternative to mainstream services like YouTube, has increasingly embraced cryptocurrency as part of its business model. By adding Bitcoin to its treasury, Rumble further differentiates itself from traditional media companies while aligning with the interests of many in its user community.

As more corporations consider diversifying their treasuries with digital assets, Rumble’s experience—including its willingness to purchase at prices above current market rates—will be closely watched by financial analysts and other potential corporate Bitcoin adopters.

Ava Sinclair

Ava is a financial analyst-turned-writer who translates complex economic trends into digestible insights. Whether it's Wall Street movements, market shifts, or personal finance strategies, Ava makes numbers make sense for everyone.

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