YouTube is the most popular video platform in existence on the internet today. It is owned by Google, the dominant tech company located in Silicon Valley that dominates the search engine that people trust to locate relevant information. Many people have figured out how to draw a crowd through the YouTube search engine where people are already looking for video content on different topics.
But what is it that makes a YouTube channel successful? Perhaps the stars of YouTube have something that others don’t have. Is it charisma, comedic ability, musical talent? Maybe the answer is that it may be any or all of these traits. What draws others to these channels that are pulling in so many views and click on their ads?
In this look at the Top 10 YouTubers and their net worth, you’ll see that diversity often does play a role in creating a winning channel. Some of these YouTubers have a musical ability as well as a great personality. Some are funny. But all of them are unique in their ability to capture an audience.
We’ll start with the lowest net worth and work up to the top-paid YouTuber. But, as you’ll quickly see, even the lowest on the scale makes a pretty good nest egg just hanging out on YouTube and entertaining passersby.
#10: Lilly Singh $10.5 million
Lilly Singh has a YouTube channel that focuses on comedy and music, a combination of the talents that we discussed in the introduction. She captivates her audience in ways that have earned her the nickname, “Superwoman,” and that is also the name of her top-rated channel. Sigh recently released a feature film about taking a trip to Island Unicorn, a fantasy film featured on YouTube Red, the premium viewing service that cuts out the ads for subscribers. Showing off her diversity of talents seems to have paid off. Her net worth is currently estimated at $10.5 million.
#9: Ryan ToysReview $11 million
This unique YouTube channel features a 6-year-old boy named Ryan, the son of the man who runs the channel at Ryan’s ToysReview. What would you see on this channel? Little Ryan is opening exciting new toys and talking about them. Perhaps his cuteness will wear off over time with his adoring audience, but for now, it’s netting the family a cool $11 million in net worth. This family-based channel run from the family’s home has over 10 million followers! This sure beats a day job! It might be interesting to watch the toy reviews change as Ryan grows up and see if the toys change to other types of gadgets as his interests change.
#8: SMOSH $11 million
SMOSH has a net worth of $11 million for its founders, Ian Hecox and Anthony Padilla, two funny comedians who saw the benefits of having a YouTube channel to share their wit and antics. The duo focus on the things people love to do in their spare time such as playing video games and indulging in pop culture. Anthony Padilla decided to strike out on his own with his own YouTube solo account recently, and he has been able to gain over 2 million followers. Padilla enjoys what he does, and it shows. And his millions of fans appreciate it.
#7: Jake Paul $11.5 million
Jake Paul began his “show business” career on the Vine channel where he and brother, Logan created unique skits and other material for YouTube. Over time, the duo decided to expand their act further to include original music, comedy videos, and other material. They now have over 12 million followers. Their unique approach to comedy has created a reputation for them that is somewhat villainous, especially since others are so envious of their success that seems to have eluded so many.
#6: Felix Kjellberg (PewDiePie) $12 million
If you’ve never heard of Felix Kjellberg, perhaps you’ve heard of his stage and video name, “PewDiePie.” He hails from Sweden and features a video game commentator channel that shows him playing video games of different kids. Viewers see a box that shows his reactions, which adds to the engagement level and comedic relief. Apparently people like watching him play games almost as much as they enjoy playing them themselves. As proof, his YouTube channel shows that he has over 58 million followers. His net worth is estimated around $12 million currently. Not bad for a video gamer!
#5: Mark Fischbach (Markiplier) $12.5 million
Mark Fischbach has an income of $12.5 million. What does he do to generate this type of cash? He has a YouTube channel with over 18 million followers. The focus of his site, like PewDiePie, is gaming and his high-energy style and comedic asides often gain him the attention of his target audience. Fischbach says he enjoys his new-found fame on YouTube, but he also has ambitions that he plans to pursue outside of YouTube. He plans to launch a career in music and drama shortly. So perhaps in addition to his wildly popular YouTube channel, you should also be looking for him on the big screen, as well!
#4: Logan Paul $12.5 million
Logan Paul, the brother of Jake Paul, has also found success with his own YouTube channel. As stated earlier, Logan and his brother, Jake both found fame and success on their YouTube channel as a comedic duo earlier, but Jake has made quite a bit of progress with his channel where he posts vlogs and reaction videos. They have also expanded their reach far beyond the realm of YouTube’s digital platform. They starred on Disney’s sitcom, “Bizaardvark,” at one time, which didn’t hurt them any with their younger audience. Logan by himself has a net worth of $12.5 million. The net worth of Logan and his brother is around $23 million!
#3: Dude Perfect $14 million
Dude Perfect has a net worth of $14 million. He gained this wealth with his YouTube channel that features Cory and Coby Cotton, two twin brothers from Texas A&M. All of the guests on the YouTube channel owned by Dude Perfect are former high school basketball players who do sports tricks and comedic routines that poke fun at the sports industry. He tends to pick on stereotypical sports commentary personality and sports players who have certain unique quirks about them that help them stand out in the crowd.
#2: Evan Fong (VanossGaming) $15.5 million
Evan Fong (known as “VanossGaming” or Vanoss to his YouTube fans, also makes money with video games. But he doesn’t design them. He plays them-a lot! His YouTube channel features videos of himself playing games and makes fun of himself as he plays. He also creates snippets or compilations of several hours of game-playing reduced down to one short video. These videos get a large audience, and his net worth proves it. He has a net worth of over $15.5 million. Just imagine how many games he could buy with that!
#1: Daniel Middleton (DanTDM) $16.5 million
Daniel Middleton has a net worth of $16.5 million. He leads the list for the most income secured from an original YouTube channel. How does he achieve this huge income with views and ads on YouTube? His name on his videos is TheDiamondMinecart, and he focuses almost entirely on the game, Minecraft. He posts daily reviews and features tons of footage of himself playing the popular game. His wife, JemPlaysMC, also plays Minecraft obsessively, and their fame has helped them generate a multi-million-dollar income. The success the two have created online has also led to other opportunities such as their recent appearance in the Sydney Opera House in Australia. So, as you can see, there are amazing places that you may end up going if you have a successful YouTube channel. You might even gain the attention of the most popular arts center in Australia.
Net Worth of Top YouTube Stars
All of these successful YouTubers seem to have one thing in common: they all had a skill or a hobby that they loved and were passionate about, and they knew that thousands or even millions of others would love to experience it on some level, too. Sometimes people come to YouTube looking for a way to get involved in activities, but maybe they enjoy observing game-playing, comedic acts, and music almost as much as they enjoy doing it. Or perhaps they don’t have the talent or skills themselves, but they enjoy being a spectator of these activities.
Bottom line: YouTube channels like these are great entertainment. And all of these YouTubers have found a niche that they can fill and they do it quite well. It has certainly paid off for them, too. Think about making millions of dollars per year by playing games or doing comedy online. Perhaps you could do it too. Think about what you can do, what you are passionate about, and what might be considered a marketable skill. Start a YouTube channel and start getting views and fans. You’ll be surprised what it might lead to.