$DRESS Meme Coin Explodes 3,000% On Viral Debate Anniversary
A decade after “the dress” divided the internet over whether it was blue/black or white/gold, the iconic meme has found new life in the cryptocurrency market. The $DRESS token on the Solana blockchain has skyrocketed more than 3,000% in value within just 24 hours, transforming a once-stable meme coin into one of the market’s hottest assets as investors capitalize on the viral phenomenon’s 10th anniversary.
Launched approximately eight months ago with the contract address CzKP6gwrM8GnPs8tKBFjgD72nwgxJrsX2NcEgdAMpump, the token had been trading steadily around $0.00000236822 until its recent explosion to approximately $0.000144. The dramatic price surge coincides with renewed interest in the cultural touchstone that once generated over 10 million tweets in a single week and became one of the most recognized internet memes of all time.
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Cultural Phenomenon Meets Financial Opportunity
The original dress phenomenon began innocently enough when Cecilia Bleasdale took a photograph of a dress she planned to wear to her daughter’s wedding. The ambiguous lighting in the photo created a perceptual divide that quickly spread from a small Scottish island community to global prominence after being posted on Tumblr, where it received an unprecedented 14,000 views per second at its peak.
“It’s very rare we find something to debate about that does not stem from political or external factors; thus, the simple, biologically influenced debate could cause no harm,” noted one analysis of the phenomenon’s unique appeal. Unlike many viral moments that emerge from entertainment, the dress gained traction specifically because it offered a harmless but fascinating point of contention that anyone could participate in.
Science Behind the Sensation
The dress debate wasn’t just a trivial internet argument—it revealed fundamental truths about human perception that continue to fascinate scientists. Neuroscientist Pascal Wallisch’s groundbreaking research, published in 2017, discovered that people’s sleep habits correlated with how they perceived the dress colors.
“The more someone self-identified as a lark, the more likely he or she was to see the dress image as white and gold,” Wallisch explained in a Slate article. “Moreover—and to tie everything up with a bow—owls were more likely to assume that the lighting was artificial, not natural.”
This connection between chronotype and color perception exposed how our individual experiences shape what we perceive as reality—an insight with implications far beyond internet memes. The scientific interest sparked by the dress continues today, making it one of the most significant naturally occurring visual phenomena studied in recent decades.
Meme Coin Market Momentum
The $DRESS token exemplifies the emerging trend of meme coins deriving value from cultural nostalgia rather than traditional utility. Trading platforms like GeckoTerminal have tracked the token’s dramatic rise in real-time, showing renewed liquidity and investor interest in what was previously a dormant asset.
“While scientists continue exploring the perceptual implications of the dress, crypto traders have embraced its cultural significance through the $DRESS token,” reported NewsBreak in their coverage of the price surge. The token’s explosive growth demonstrates how internet culture increasingly translates into financial opportunity in today’s digital asset landscape.
Caution Amid the Celebration
Despite the exciting price movement, cryptocurrency experts urge caution when considering meme coin investments. As with all speculative assets, particularly those driven by social sentiment rather than fundamental utility, volatility remains extremely high, and dramatic price corrections could follow such rapid appreciation.
The $DRESS token stands as a fascinating intersection of internet culture, visual perception science, and cryptocurrency speculation. Whether investors see the asset as blue/black or white/gold, the market has clearly recognized its value—at least for now.
The enduring legacy of the dress, both in scientific research and now in cryptocurrency markets, reinforces what neuroscientist Bevil Conway noted during the original viral moment: “What’s happening here is your visual system is looking at this thing, and you’re trying to discount the chromatic bias.” In both perception and investment, our assumptions fundamentally shape what we see—and what we value.
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