Celebs Cash In on Bizarre Bathwater Trend
The boundaries between celebrity and fan intimacy have reached unprecedented territory as Hollywood stars increasingly capitalize on selling highly personal items to devoted followers. From bathwater to used underwear, what began as internet trolling has evolved into a legitimate revenue stream for celebrities and influencers across platforms.
The trend has sparked widespread debate about digital privacy, celebrity culture, and the lengths fans will go to feel connected to their idols. As more A-list names enter this unconventional market, industry experts are questioning whether regulatory oversight is on the horizon.
Photo Source: MoneyReign
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Sydney Sweeney Follows Belle Delphine’s Playbook
Euphoria actress Sydney Sweeney recently made headlines by partnering with Dr. Squatch soap company to release “Sydney’s Bathwater Bliss,” a limited edition soap bar containing her actual bathwater. The 27-year-old Hollywood star joins a growing list of celebrities monetizing fan fantasies, according to The Sun.
Sweeney’s venture follows the blueprint established by British influencer Belle Delphine, who pioneered the bathwater business model in 2019. Delphine’s “GamerGirl Bath Water” sold out within three days at $30 per jar, generating approximately $18,000 in revenue from 600 units sold. However, Delphine later revealed that PayPal confiscated her earnings due to platform violations, leaving her $90,000 in debt until the company recently reversed its decision.
The Economics Behind Personal Item Sales
The market for celebrity personal items extends far beyond bathwater. Industry analysis shows that celebrities and influencers regularly profit from selling used underwear, socks, and other intimate items through specialized platforms like OnlyFans, Sofia Gray, and Pantydeal. Market research indicates that sellers typically earn $200-300 monthly, with some top performers generating significantly higher revenues.
The average price point for used underwear ranges from $20-30 per item, while worn socks command $10-15. These platforms facilitate anonymous transactions, allowing sellers to maintain privacy while capitalizing on niche fetish markets that have gained mainstream acceptance through social media normalization.
Legal and Cultural Implications
Legal experts confirm that selling personal items to adults remains lawful in most jurisdictions, though platforms like eBay prohibit such transactions regardless of legality. The business operates in a gray area where disclosure requirements ensure buyers understand they’re purchasing used items, while age verification protects sellers from potential prosecution.
Cultural critics note that this trend reflects broader changes in celebrity-fan relationships. Branding expert Nick Ede told The Sun that such ventures demonstrate celebrities’ evolving understanding of engagement, stating it represents “good PR” when stars control their own narrative rather than having items sold without consent.
Photo Source: MoneyReign
Platform Economics and Future Outlook
The success of celebrity personal item sales relies heavily on platform infrastructure and payment processing. While established creators like Belle Delphine have faced payment complications, newer entrants benefit from evolved policies at platforms like OnlyFans, which reported significant growth in creator earnings throughout 2024.
Industry observers predict continued expansion as social media platforms develop more sophisticated monetization tools. The trend coincides with growing acceptance of alternative income streams and the normalization of parasocial relationships between celebrities and fans. However, potential regulatory scrutiny looms as consumer protection agencies examine whether such transactions require additional oversight.
As celebrity culture continues evolving in the digital age, the bathwater phenomenon represents a unique intersection of fame, commerce, and human psychology that shows no signs of slowing down.
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